TechBytes with Lauren Maffeo Associate Principal Analyst at GetApp a Gartner company

first_imgTechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company) Sudipto GhoshJuly 8, 2019, 1:00 pmJuly 8, 2019 Lauren Maffeo has reported on and worked within the global technology sector. She started her career as a freelance journalist covering tech trends for The Guardian and The Next Web from London.Today, she works as an Associate Principal Analyst at GetApp (a Gartner company), where she covers the impact of emerging tech like AI and Blockchain on small and midsize business owners. She is also a community moderator for OpenSource.com and a member of the ACM’s Distinguished Speakers Program. GetApp (a Gartner company) is the premier online resource for businesses exploring software as a service (SaaS) products. Buyers easily compare software products side-by-side with GetApp’s free interactive tools and detailed product data.GetApp features research, insights, trends, and validated user reviews, giving buyers the tools they need to make informed decisions for their organization. About LaurenAbout GetAppAbout Lauren About GetApp Tell us about your role and the industry/technology you cover at Gartner.I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML).How big is your Research and Analytics team?We currently have close to 30 analysts covering various topics within GDM.We hear a lot about the exciting opportunities in AI and Data Science. What AI-related challenges do you deal with on a daily basis?You can trace almost any challenge with AI back to the dataset used to train it. GetApp recently surveyed close to 500 leaders in US-based SMBs to learn how they use data to make decisions. Across the five verticals we surveyed – Accounting/Finance, IT/Tech, Healthcare, Sales, and Marketing – all of them cited data quality as a key concern. If the quality of data used to train AI technology is poor, that technology’s results will be less than stellar.Tell us about various research and analyses on the role of AI and Automation in Marketing, Sales, and Customer Support.GetApp’s survey showed that Sales and Marketing leaders were most likely to say they need any BI software they use to have collaboration features. Leaders in both industries also shared a strong need for Data Visualization. (45% of marketers and 59% of sales leaders, to be precise). However, marketers were most likely to say they have the right data and insights to make business decisions, whereas sales leaders were least likely to say so.Which industries have been the quickest and most flexible in their adoption of AI and Automation technologies?Perhaps unsurprisingly, the IT/Tech sector is relatively advanced. GetApp’s survey found that respondents in this sector are most likely to have two or more employees whose role it is to collect and analyze data. (58%, to be specific.) Respondents working in IT/Tech were also most likely to find Data Visualizations helpful in their work.Which have been lagging in these areas?GetApp’s survey found that sales teams were least likely to report having data scientists. This is concerning, as our research found a positive correlation between how confident respondents are in their ability to use data to make decisions, and how impactful they feel data is on their businesses. (i.e. the more confident they are, the more impactful they feel data is.) We also found that leaders at companies with data scientists are much more confident they have the right data and insights to make decisions. Just as the sales engineer role evolved to meet changing needs, I expect data science roles specializing in sales to grow over the next decade.Salesforce recently announced acquiring Tableau. Google is doing that with Looker. How do you see Data Science and Data Visualization becoming the core of every analytics platform?These acquisitions show that tech’s biggest brands are attuned to what their users need. CRM is essential for members of the Sales and Marketing teams to manage their customer relationships. Increasingly, both roles have responsibilities that require BI, such as real-time marketing and journey personalization. So, a move like Salesforce acquiring Tableau acknowledges the growing need for roles like sales and marketing to prove their work’s ROI with data.Tell us more about your roadmap for Data Science and AI in Gartner. Demand for research about Data Science and AI is growing across businesses of all sizes. Implementing AI in a small business is very different than doing so in a Fortune 500 firm. Whether we work with clients in businesses with 10 or 10,000 employees, Analysts at Gartner cover the challenges and opportunities that AI presents. We also write industry-specific research so that clients in marketing can learn how AI impacts their work vs. those in healthcare.What is your vision toward bringing AI and Machine Learning sciences closer to basic schooling and graduate research?Education tends to lag behind tech trends like AI and Machine Learning. The end result is huge gaps in demand for skillsets like Machine Learning to build AI technologies. That said, we are slowly starting to see universities acknowledge this gap and offer an education based on market needs. The University of North Carolina at Greensboro will launch a Master’s program in Big Data this fall, and Northern Virginia Community College will partner with George Mason University to launch a Bachelor of Applied Science Pathway in Cloud Computing.What is your advice to all AI analysts and Data Scientists who are yet to design their content strategies for better adoption of AI as a science?Try to balance an equal understanding of AI’s business and technical assets. You don’t need a Ph.D. in Statistics to understand the basics of how AI technologies work under the hood. That said, I see a lot of people publicly discuss AI without understanding how it works. Anyone in a position to bring Data Science and AI into their business should learn the basics first; the Towards Data Science blog on Medium is a strong start. AICloud computingcrmGetAppLauren MaffeoTechBytes Previous ArticleLeadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data PlatformNext ArticleMarTech Interview with Robert Vis, CEO at MessageBirdlast_img read more

NASA Sends Tiny Atomic Clock to Space

first_img Wesley Snipes Sounds Off On The Latest ‘Blade’ News ‘Black Widow’ Set Photos Reveal The Main Villain 5 Comments NASA Sends Tiny Atomic Clock to Space Tagged In sciencespacenasaspacexatomic clock Post a Comment 5 Comments We Finally Understand Why ‘Criminal Minds’ Got Canceled Maisie Williams’ Transformation is Turning Heads Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. This Movie Will Have More Fight Scenes Than Any Other MCU Film We Finally Know Why This Kid Returned in ‘Endgame’ By Ryan Whitwam on June 27, 2019 at 11:35 am Saying Goodbye to Johnny Depp Traveling through space isn’t just about knowing where you are. You also need to know what time it is, and a wristwatch won’t do. Spacecraft rely on extremely accurate measurements of time to coordinate maneuvers, and these systems will become even more important as we aim for distant destinations. That’s why NASA is testing a new type of mercury-ion atomic clock, which is smaller and more versatile. NASA’s new clock headed into space earlier this week aboard the second commercial Falcon Heavy launch. That rocket carried 24 different payloads including a prototype light sail spacecraft, NOAA temperature monitoring satellites, a NASA test of hydrazine fuel alternatives, and more. The Deep Space Atomic Clock was a very small part of the Falcon Heavy’s total payload, but it could be one of NASA’s most important current experiments. Most current spacecraft rely on signals from Earth-based systems to do all the work. A signal goes to the spacecraft from Earth, and the spacecraft sends one back. Atomic clocks on Earth measure the time it took for the signal to come back, allowing controllers to calculate distance and speed for the probe. The problem with this system is how long it takes light to travel between Earth and the probe. On a trip to Mars, it would take about 40 minutes for each navigation measurement, which is impractical for real-time autonomous navigation and crewed missions. The Deep Space Atomic Clock launched aboard the second commercial Falcon Heavy.To fix this, you need an atomic clock on the spacecraft, and that’s what the Deep Space Atomic Clock is. It’s about the size of a toaster oven, attached to the General Atomics Electromagnetic Systems Orbital Test Bed satellite. Atomic clocks on Earth are usually the size of a refrigerator. It could effectively make navigation calculations a one-way system. Signals from Earth could allow the spacecraft to instantly measure its speed and position. NASA says the Deep Space Atomic Clock has a high degree of stability, so it should remain accurate far longer than any mission would last. It should only be off by one or two nanoseconds in nine million years. NASA will gauge the clock’s performance in the coming months with the aim to integrate similar devices with small and mid-sized satellites. Atomic clocks may also end up on spacecraft in the Artemis program’s moon missions.Now read:SpaceX Successfully Launches Starlink SatellitesNASA Installs Wheels on Mars 2020 RoverNASA Needs $20 Billion in Additional Funding to Reach Moon by 2024 You Might Also LikePowered By ZergNet ‘Doctor Strange 2’ May Have A Different Version Of Nick Furylast_img read more

How to Build a Network Video Recorder With an Nvidia Jetson Nano

first_img ‘Black Widow’ Set Photos Reveal The Main Villain These Heroes Got Incredibly Fit for Their Superhero Roles 14 Comments Wesley Snipes Fans Have Something to Say About ‘Blade’ Reboot By David Cardinal on April 25, 2019 at 7:30 am You Might Also LikePowered By ZergNet How to Build a Network Video Recorder With an Nvidia Jetson Nano Vin Diesel Says That ‘Riddick 4: Furya’s Script Is Now Complete Actors Who Could Barely Stomach Kissing Each Other on Screen The Real Reason Emma Watson Refuses to Do a Nude Scene Jim Carrey’s Tragic Life Just Gets Sadder and Sadder Tagged In linuxextremetech explainsdiyHow-Tovideo camerasNvidia Jetson Nanovideo monitoringvideo processingvideo surveillanceNVR Post a Comment 14 Comments In the middle of working on an update to our articles on home video surveillance systems, I bought one of Nvidia’s new Jetson Nanos. While playing with the $99 board and using it to do object recognition using a variety of cameras, it suddenly occurred to me that it would be a pretty interesting starting point for a slick little Network Video Recorder (NVR) NAS device. It consumes very little power and is portable. Plus, the integrated GPU has more AI capacity than most larger NAS units, and the Nano comes with tons of AI tools pre-installed. So for those wanting to play with their own motion or person or package or pet recognition, it’d be ideal.First Step: Setting Up Your NanoNvidia makes it really easy to set up the Nano. All you need is a microSD card and a computer to flash the L4T (Linux For Tegra) image. Technically, all you need is 16GB, but the system takes most of that, so I used a high-speed 64GB card. Once you’ve attached a keyboard, mouse, and monitor, all you need to do is plug in a micro USB power supply and you’ll be running Ubuntu 18.04. A wide variety of AI tools and demo applications are pre-installed for you.You can definitely work directly on the Nano, as it has decent interactive performance, but I found it more convenient to use a Linux VM on my main Windows machine to connect with it. Thanks to X Windows, and web-server-based apps, I could do almost everything from my machine and not need to move over to the Nano. At first, I tried to get by with Hyper-V, but it really isn’t ideal for this usage, as I wanted to do some remote development where I could test peripherals on a host Linux system and then deploy to the Nano, so I switched to Oracle’s Virtualbox. I think VMWare would be even better as it reportedly has even better USB device support, but Virtualbox is free and has worked well. Of course, a native Linux host would be ideal, but I was able to do what I needed without firing up a dedicated Linux desktop.Second Step: Beefing Up Your NanoOut of the box, the Nano has a CPU, GPU, RAM, and comes on a carrier board that has lots of I/O options. The Nano has an Ethernet port, but if you want to use it with Wi-Fi you need to add that yourself. It’s pretty easy to add a Wi-Fi+Bluetooth card via the M.2 slot, but you could also use one of the four USB ports. For heavy duty computing, you’ll also want to get a 4-amp, 5-volt power supply with the appropriate barrel connector. And a fan. All of that is pretty easy, and Nvidia has helpfully provided some links to compatible parts on its Jetson Nano Developer site.There are now even some 3D-printable enclosures you can make yourself or have a service bureau print for you. Several are linked in the Enclosure section of the excellent eLinux Nano site. Commercial efforts to create NVRs based on the Nano have added multiple Ethernet ports via M.2 adapters, but for a home-brew solution, as long as you have a way to get your cameras on the network (or can live with just a couple USB-connected models), there isn’t any need for that. One additional peripheral you will need is a storage drive for recorded videos. Almost any SATA drive is usable, but for performance and portability, an SSD would be best.Fortunately, I happened to have the ideal SSD at hand. Seagate has introduced a NAS-optimized Ironwolf 110 SSD and I had a review unit to use. Used with an enclosure that had its own power supply it worked perfectly, with the only drawback being that it wouldn’t power up correctly when connected only to a USB port. As an alternative, I connected an M.2 SSD that also worked, but of course, wasn’t optimized for a NAS workload.How much storage you need depends on your cameras, their resolution, and how long you want to keep recordings. I’ve been testing a home NVR on a Synology DS-1019+ 5-bay NAS with a 2-drive 2TB RAID 1 array successfully, so I used a 2TB Ironwolf 110 SSD. The small size of the SSD means that you have the basis for an ultra-portable video surveillance system. Seagate’s new Ironwolf 110 SSDs are also optimized to live with the heavy workloads typical of a network server, but you can certainly use something less expensive — the M.2 drive I used was the one I took out of my Dell laptop when I put a larger one in — if you’re trying to keep costs down.Configuration Tips: First, once you get it set up, you don’t need to connect a keyboard, mouse, or display to the Nano for most things. You can run it remotely over an ssh or other terminal session, and use either web interfaces for managing the NVR or a remote GUI like X Windows. Second, I recommend making a backup of your system once it is the way you want it. One easy way to do that if you have Windows is using the free Win32 Disk Imager to make an image of your microSD card.Third Step: Picking Your NVR SoftwareThere are a lot of good NVR software solutions. The tricky thing about using the Nano is that it requires software that not only runs on Linux, but that runs on an ARM processor. In my case, I didn’t want to spend the time to build a solution from source, so I looked for one that was free and would run out of the box. That led me to ZoneMinder. ZoneMinder is easy to install and has a native web UI, so it is easy to manage from anywhere in your network. It is flexible and powerful, but on the downside, I don’t find the user interface intuitive.There was also a glitch in the version I used with the Nano (running 18.04 Ubuntu L4T) when trying to use the Probe functionality, so I needed to enter camera details manually. It seems like some sort of odd library version problem that will hopefully get fixed as the Nano gets more popular.Zoneminder running on a $99 Jetson Nano showing a 4K image from an $80 Honic camera.Fourth Step: Picking Your CamerasMost of the big-money investment in home security cameras is going into walled-garden, cloud-subscription-based, NVR-unfriendly cameras like the Ring (Amazon) and Nest (Google). Personally, I think that’s a terrible trend, as all those cameras could easily support RTSP & ONVIF, but the companies behind them have chosen instead to bet that they can make you pay to look at your own video. That said, there is, fortunately, a flourishing market in IP cameras you can use however you want.The first camera I used with ZoneMinder on the Nano was the inexpensive, but powerful, Honic 4K. I’ll write more about it in our update to our security camera roundup, but in short it is a 4K outdoor PoE IP camera for a mere $80 (Note: I bought one for $80 when I started work on the articles two weeks ago, but it is now $104 on Amazon, so YMMV). It wasn’t obvious how to connect the camera to ZoneMinder without having access to the automated Probe functionality, but the Honic Support folks got back to me quickly with detailed instructions.Everything you need to build a portable video surveillance system. A Nano with fan and antennas, a case, a camera, and an SSDFinally: Configuring Your NVRAssuming you’re using ZoneMinder, you add cameras as Monitors. To test them out, you can simply configure them with the “Monitor” action. But to start recording video, you’ll want to change them to either “Mocord” or “Modect.” Modect gives you the ability to detect motion in specified zones. At this point, as someone who has run a home video surveillance system for several years, I strongly recommend to record continuously if you can.For me, the best strategy if you have a system capable of continuous recording is to have it record everything and then highlight motion events. There are several good reasons for recording everything, but the single most important is that you can be sure of things that didn’t happen. In our case, the most common use of our video footage has been proving that a delivery was never made. A corollary is that you can be sure that if something did happen, you’ll have a record. If you’re only recording detected motion events, you can never be sure whether you have full information.That said, it’s really helpful to be able to get alerted only when motion is detected, and to be able to fast forward through recordings to see detected motion events. If you’re willing to do some programming, the Nano is a perfect device to code up some clever AI to detect events you’re interested in and have them handled specially. The Nano is powerful enough to run both my ZoneMinder install and AI-based detection apps that I have using a Logitech USB web camera. So there is plenty of room to add whatever custom capabilities you can figure out how to code.Now Read:Hands On With Nvidia’s New Jetson NanoEverything We Know About the Raspberry Pi 4How to set up DIY video monitoring for home or office — subscription free<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> We Finally Know Why This Kid Returned in ‘Endgame’ Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use.last_img read more

Elon Musk Starship Super Heavy Will Have 41 Total Engines

first_img J.K. Rowling Confirms a Hermione Theory We Suspected All Along Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 1shares This site may earn affiliate commissions from the links on this page. Terms of use. 6 Comments Tagged In sciencespaceelon muskrocketsstarshipSuper Heavy Post a Comment 6 Comments Elon Musk: Starship, Super Heavy Will Have 41 Total Engines Celebs Who Were Sadly Killed By Their Fans This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 By Ryan Whitwam on July 23, 2019 at 7:23 am Here’s Why It Matters That ‘Thor 4’ Comes Before ‘GOTG 3’ You Might Also LikePowered By ZergNet The Real Reason Emma Watson Refuses to Do a Nude Scene Most spaceflight firms would never hang around on Twitter and randomly tweet information on upcoming rocket designs. But most companies aren’t SpaceX, and most CEOs aren’t Elon Musk. During his daily Twitter ramblings, Musk revealed that the Starship launch platform is now up to a total of 41 Raptor engines. Although, he jokes that the design is begging for just one more. In his initial tweet, Musk announced that the Starship Super Heavy would have 35 Raptor engines in total. After a request for clarification, Musk explained that the “full stack” of the Starship and Super Heavy launch vehicle will have 41 engines — 35 of those will be on Super Heavy and another six on the Starship itself. From what we know of the Starship’s design, the craft will have three Raptors optimized for use in the atmosphere and three others designed for vacuum usage.Before this most recent update, the Super Heavy was slated to have just 31 Raptor engines. Traditionally, rockets have relied on smaller numbers of more powerful engines. However, SpaceX has always gone the other way. According to Musk, the added complexity is outweighed by the redundant nature of having many engines. If one or two fail, the vehicle can still fly its mission. Full stack is 41 rn, but kinda beggin for just one more …— Elon Musk (@elonmusk) July 21, 2019Musk has explained many of the Starship’s design updates and milestones on Twitter. For example, the momentous test firing of the Raptor engine earlier this year and the name change from BFR (Big Falcon Rocket) to Starship, perhaps a more suitable name for something that could one day ferry 100 passengers to Mars. SpaceX is closing in on the first real test flight of the Starship in a configuration known as the StarHopper. That vessel will lift off, hover, and land safely. Late this year, the company could launch a high-altitude sub-orbital version of the Starship later this year. The first orbital flight is currently scheduled for 2020. At 41 engines for the full stack, the count is just one shy of the answer to life, the universe, and everything from The Hitchhiker’s Guide to the Galaxy. No one really knows why Elon Musk does the things he does, so it would not be shocking at all to see another engine pop up on the final Super Heavy. After all, this is the man who launched his car into space on top of the most powerful rocket in the world.Now read:SpaceX Starship Moves Closer to Launch With Successful Engine TestSpaceX Successfully Launches, Partially Recovers Falcon HeavyElon Musk Explains Why the Starship Will Be Stainless Steel Don’t Watch These Movies With Your Parents 20 Actors Who Were Replaced in TV Showslast_img read more

IAB Identifies Audience Motivations Mindsets as Signals Required to Better Inform Targeting

first_imgTo catch up on popular/viral videos AppointmentI have planned to watch alone Motivation/Mindset Description IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital VideoDelving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled “A Day in the Life of Video Viewers,” shows that consumers watch video on different screens throughout the day—and do so with multiple motivations—which impacts their receptiveness to advertising. As marketers look to unify TV and digital campaigns, the research provides valuable information about how advertisers can use the medium more effectively to connect with consumers.“A Day in the Life of Video Viewers”Motivation wise, nearly 90 percent of weekly online video viewers say that they stream video to relax at the end of the day and during their free time—the highest percent of any motivation/mindset. The next most common viewing motivations are planned viewing (76%) and taking a break (75%).Motivations/mindset groupings in the study include: EscapistTo take a break during the day To help me with a project/task IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video PRNewswireMay 3, 2019, 8:02 pmMay 3, 2019 Anna BagerConnected TVDigital Video CenterIAB Digital ContentMarketing TechnologyNews Previous ArticleTechBytes with Roland Gossage, CEO, GroupByNext ArticleVaimo Accelerates Global Growth with USA Expansion To spontaneously view/share with otherscenter_img EducationalTo learn a new skill Viewers are significantly more attentive to both content and ads when watching videos for educational/instructional purposes, and 40 percent say they pay more attention to ads in this mindset. In addition, consumers are highly attentive to ads when they are watching video as they prepare for the day.Marketing Technology News: Spot.IM Raises $25 Million in Series D FundingOverall, digital video viewers are accepting of advertising and communicate clear ad preferences:Nearly 80% of digital video viewers accept free content as a value exchange for watching advertising56% of video viewers say that they prefer and are more open to contextual adsOn average, 37% of viewers surveyed reported an increase in ad receptivity when exposed to ad targeting that they prefer (e.g., Behavioral, Contextual, Mindset, Demo)Learnings by device Include:Mobile:Mobile phones are the ‘go to’ device for all ages for Informational, Spontaneous or Escapist viewing, with ages 13-17 more likely to use a smartphone for any viewing mindset. As ad attention is higher in these states consider shorter, vertical video and/or native ads.Connected TV:Viewing occurs on the big screen across all age groups, typically when appointment viewing or in a relaxation mindset, where TV shows and movies are preferred and no strong ad relevance preference is shown. Consider general advertising.Desktop:Educational/instructional videos, where consumers are most open to ads, rank highest on desktop for all age demos. Consider contextual or informative (e.g. product learning) ads.Adults 35+ over index on spontaneous viewing on desktop—consider delivering sequential horizontal ads when consumers are binge viewing clips“The IAB is constantly working to improve the video marketplace and educate buyers and sellers on opportunities and what works best,” said Anna Bager, Executive Vice President of Industry Initiatives, IAB. “Digital video isn’t traditional TV, and today there are many more viewing options. As consumers jump from different content and different screens throughout their day, their openness and receptiveness to advertising changes, and what it takes to successfully reach them shifts as well.”Marketing Technology News: Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities“The industry recognizes that the on-demand and always-on nature of media consumption requires a more nuanced approach to connecting with the right audience. We see this ‘day-part to mind-part evolution’ as key to a more relevant and effective way of working,” said Eric John, Deputy Director, Video Center of Excellence, IAB. “We hope this study will lead to innovation and greater rigor in both audience research and the data and methods used for pairing content, consumer mindset, and advertising.”“A Day in the Life of Video Viewers” was released during the IAB NewFronts Insights Symposium in New York City by IAB Research and Measurement and the IAB Digital Video Center of Excellence.Marketing Technology News: Tetra TV Launches Transparent Advertising Network for Connected TV I have planned to watch with others RelaxationTo relax at the end of the day/during free time InformativeTo get ready for the day SpontaneousI stumble-upon or get pulled into watching To pass time while travelinglast_img read more

Zylotech Identified as One of the Most Significant Providers in B2B Customer

first_img Abhi YadavB2Bcustomer data platformNewsZylotech Previous ArticleWoodbridge International Closes Xpressdocs-Amazingmail DealNext ArticleReflektion Introduces Breakthrough Analytics Capabilities Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report.Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and contact levels; and create dynamic segments that trigger automatic activation were the top three differentiators for solutions in this category.In scoring each vendor against 10 criteria areas including data sources and types, data management, unified profiles, activation, recommendations, analytics, and integrations, Forrester noted that Zylotech offers rich data and solid capabilities for profile creation, activation, and analytics. Zylotech’s solution includes its own proprietary data asset and access to a marketplace of third-party vendors. Forrester also noted Zylotech enables users to identify a total addressable market of white space accounts and generate prescriptive segments based on machine learning insights into account and contact behavior. The leading analyst firm also ranked Zylotech as “differentiated” in the data sources and types criterion.Marketing Technology News: Conagra Brands Puts Consumers at the Center of its Business Transformation with SalesforceCustomers praise Zylotech’s data and integration capabilities; a Zylotech customer reference stated, “We’re using behavioral data and AI to serve the right content at the right time in the (customer) journey.”“We believe our inclusion in the Forrester report is a validation of our commitment to optimize the customer life cycle,” said Abhi Yadav, CEO of Zylotech. “With data as the foundation for building a successful revenue generation strategy and our unique ability to deliver a self-learning customer data platform with advanced analytics, we are ready to help organizations manage today’s evolving complexities and redefined customer relationships.”Marketing Technology News: SessionM Demonstrates How to Turn Data into Loyalty at Salesforce ConnectionsZylotech’s Self-Learning CDP provides B2B organizations with a complete, unified view of all customer data empowering cross-functional teams with greater agility, efficiency, and consistency. This approach is leading to new operational strategies that address each stage of the customer journey to meet evolving requirements. Zylotech has developed its Revenue Operations (RevOps) Framework to provide the necessary guidance for B2B organizations to meet these evolving requirements and to break through marketing, sales and customer operations silos to establish alignment across customer-facing teamsMarketing Technology News: Actions, Not Words: The Economist Group Unveils Global Social Purpose Research at Cannes Lions International Festival of Creativity Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm Globe NewswireJune 20, 2019, 5:00 pmJune 20, 2019 last_img read more

EngagementLed Marketing How Brands Can Deliver More CustomerFocused Journeys in 2019

first_img Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their customers in-the-moment throughout the full customer journey. Marketers and brands don’t need to be ‘journey dictators’, deciding how a journey will pan out before their customers even embark upon it. Today’s technology makes it possible for them to listen and truly hear and understand the intent of their customers as they interact. Through the use of today’s latest technology, brands now have the option and capability to orchestrate context-driven, real-time and ‘live’ journeys at a scale previously unimaginable.With this in mind, it is time to look with fresh eyes at how brands can deliver on customer engagement, and at how brands and marketers can build experiences and more meaningful long-term relationships that meet customer expectations. Ultimately, these days, customers today want to manage their own journey, and it’s up to brands to understand what they need and then deliver value with every interaction, no matter where or when that takes place.Read more: Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer JourneySeamless customer experiences build relationships  In March 2019, Thunderhead surveyed 4,000 consumers in the US and UK to uncover what consumers expect of brand experiences across the banking, auto, insurance, telco, energy, and retail sectors. Titled Driving The Customer Journey into 2019 and Beyond, the results of Thunderhead’s report were interesting. We found 94% of consumers were frustrated by disjointed experiences and poor customer journeys.When a customer interacts with a brand, he or she is interacting with a collection of different moving parts, including sales and marketing, digital, mobile and e-commerce management, and various backroom functions such as inventory and supply chain management. The problem is that these departments might be optimized for their specific function, but they are sub-optimal at looking at the world through the lens of the customer’s full journey with the brand.The situation is exacerbated by the multiplicity of touchpoints, with around three in five consumers (58%) admitting to having a different experience from the same brand depending on the channel they use. This is an urgent issue that brands are clearly struggling to address. The secret to delivering a quality customer experience is to ensure that the customer doesn’t notice these silos. With almost one-third of customers (31%) still regarding their interactions with brands as merely transactional, there is clearly more than brands can do to build relevant and memorable experiences. Continuity is critical.Customer Loyalty is being challengedConsumers have told us they are no longer willing to put up with poor customer experience and will look elsewhere for products and services if they’re dissatisfied. Two in five of the consumers Thunderhead surveyed (38%) have already taken action and stopped buying from a brand altogether as a result of a bad customer service experience in the last year.This is worrying news for customer retention; consumers are unforgiving and a negative experience can have a direct impact on the size – and profitability – of a brand’s customer base.Indeed, the damage to a brand can go beyond just the loss of a customer. Our survey showed four out of five (82%) disaffected customers will share their views on their experience widely – especially over social media. Of these, 20% said they’d share their thoughts with more than five people, while 7% said they’d share with more than 10. Negative sentiment on social media can spread exponentially, and brands can risk ‘death by social’. It is therefore critical brands ensure every experience is the best they can deliver.Customers are willing to pay a premium for better responses All is not lost, however; if brands are willing to listen, then consumers know what they want. In fact, around a third of customers (35%) are even open to the idea of paying more if the experience is seamless. What consumers want above all else are faster responses, real-time recognition, and an understanding of their context so that the interaction with a brand is easy. Context and customer knowledge clearly matter as demonstrated by the 77% of consumers who said their experience of a brand would be improved if that brand interacted with them via their preferred channel. But brands have to get this interaction right or their customers will punish them.Three in ten consumers (29%) said they’d consider changing to another retailer or provider if they felt comms from a brand to be an invasion of their privacy. And one in five said they’d consider changing if they received no communication at all. That said, more than three quarters (77%) admitted they’d feel more positive about a brand if it engaged in an ongoing conversation that was beneficial to them, as opposed to simply trying to sell them something.What’s more, should customers see these communications as representing genuinely better value and service, they’re far more likely to be willing to share personal information in return – particularly in exchange for loyalty programs, time-saving opportunities, and priority customer services. Striking the right balance in terms of both the frequency and content of customer interaction is a tricky business. It is important to think of it as a conversation. There is as much to be lost as there is to be gained, depending on how far a brand deviates to either side of what appears to be a fairly thin line.Marketing with customers not at themIn order to create the ideal customer experience, brands must be able to make sense of the wealth of interaction and touchpoint signals in real-time to identify the customer and what it is they’re wanting to do. This requires a change of mind set from the brand; instead of asking what it’s trying to sell, the brand now needs to ask how to serve the customer.This is what we at Thunderhead refer to as an ‘intent-driven’ approach to customer journeys. Unlike the more traditional approach, in which product is pushed to a particular customer segment, intent-driven journeys the customer becomes central, recognizing their individual goals and helping them to meet them at the moment they’re interacting. Using all the available insight and context, the brand can then call upon its mobile communications, sales team, or call operators in order to demonstrate its attentiveness to the customer and their needs and of course treat them like a human being, not a ‘target’.ConclusionThe role of the customer journey has now been elevated from delivering planned actions to fostering relationships. We must ensure that these relationships are driven by the customer. It is time, therefore, that we stopped dictating customer journeys, and started enabling them.Read more: Four Ways To Measure The Always-On Consumer Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019 Jason HemingwayJuly 9, 2019, 9:00 pmJuly 9, 2019 customer engagementcustomer experienceCustomer Interactionscustomer journeycustomer loyalty Previous ArticleWhy Gamification Doesn’t Work in B2B Customer SupportNext ArticleRubicon Project Appoints Sarah Harden to Board of Directorslast_img read more

Gartner Names Airship a Leader Positioned Highest in Execution and Furthest in

first_imgThis Is the Second Consecutive Year Airship Has Been Recognized as a Leader Since Gartner Began Magic Quadrant Evaluations of Its Market in 2018Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2019 Magic Quadrant for Mobile Marketing Platforms. Among 18 vendors evaluated, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision. A complimentary copy of the full report is available from Airship.“We believe Gartner’s positioning of Airship validates our unique ability to deliver innovative, transformative digital customer experiences for the world’s leading brands”“We believe Gartner’s positioning of Airship validates our unique ability to deliver innovative, transformative digital customer experiences for the world’s leading brands,” said Brett Caine, CEO and president, Airship. “Airship delivers rich messages with pinpoint accuracy on whatever channel is most convenient and effective for the customer. Today’s customer expects proactive information and real-time response, and Airship is the essential component that makes it all possible.”According to Gartner, “Globally, consumers spend more of their time on smartphones than on desktops, laptops or tablets. This broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. As such, mobile marketing capabilities increasingly determine brand marketing success.”Marketing Technology News: Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companiesThe report states, “Gartner’s Magic Quadrant for mobile marketing platforms views the market as a collection of transformational technologies and techniques.” According to Gartner Magic Quadrant methodology, “By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.”Since receiving the highest product scores as Urban Airship in three of four Use Cases in Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms2, in 2019 Airship:Acquired its largest competitor in Europe to form the world’s largest mobile customer engagement company, with development and services expertise worldwideRebranded and renamed the company (from Urban Airship) to convey its dramatic growth—spanning digital channels with messaging, analytics and predictive AI solutionsSignificantly expanded its senior leadership team with five new vice president hiresDramatically advanced its email and SMS capabilities with advanced personalization, as well as link shortening and tracking for SMSEnabled businesses to send Facebook Messenger, WhatsApp and RCS messages for the first timeMarketing Technology News: Icertis Cements Undisputed CLM Market Leadership with $115 Million Round1Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles Golvin, July 15, 20192Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, October 30, 20183Gartner Methodology, Gartner Magic QuadrantMarketing Technology News: Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns AirshipGartnerGartner Magic QuadrantMarketing Technology NewsMobile Marketing PlatformsNews Previous ArticleCirrus Insight Announces Phil Sims as Chief Technology OfficerNext ArticleThe Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning? Gartner Names Airship a Leader, Positioned Highest in Execution and Furthest in Vision in the Magic Quadrant for Mobile Marketing Platforms Business Wire5 days agoJuly 18, 2019 last_img read more

3 Reasons Your Programmatic Team Is Losing You Money

first_imgProgrammatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me explain: Programmatic is a hot commodity. Last month, Emarketer reported that programmatic will account for $59.5 billion in ad dollars for 2019 or 85% of the US digital display ad market. Plenty of connected TV sources have ventured into the programmatic pool as well– A and E Networks has seen steady income after making its digital inventory widely available through programmatic marketplaces.Given these high-profile fireworks, many advertisers are jumping into programmatic with both feet. As always, however, getting tangible value out of digital media takes work and a programmatic buy is not a guarantee of success. As Brian Sykora, Associate Director, Data Products at Advantage Performance Group, puts it: “When you buy programmatically, it’s easy to fall into the trap of letting the platforms do the work. You have to treat it like any other campaign: define an objective, put the right targeting tactics in place, then measure against your goals.”As programmatic continues to boom, make sure your team is getting the most out of its campaigns by avoiding these three common pitfalls mentioned below:1. You’re not using the right platforms Most companies have a go-to DSP they use for all their purchases. Maybe it’s the cheapest option, maybe they cut an agreeable deal, or maybe it’s just the way they’ve always bought programmatic inventory. A good programmatic team knows not all DSPs compete in auctions the same way—each one offers a different selling point. DSPs also differ widely in their data availability. Some platforms give access to a set group of third party “co-ops” for lower prices, while others only give the option of layering in third-party data. The way data is priced and layered into a buy can make all the difference for a campaign, so your team must constantly evaluate which DSPs, or combination of DSPs, best serve your needs. According to Adexchanger, the average marketer uses three DSPs. Your team should be platform agnostic, aligning platform picks with campaign goals and objectives.Using the right DSP is one of the biggest decisions a trading desk must make. Ensure your team knows which selling points and unique value propositions to weigh when making its DSP selection. Being platform agnostic is helpful in eliminating biases in tech decisioning.2. You’re not making the most of your mediaIt has never been easier to effectively reach specific target audiences. There’s display, OTT video, native impressions, mobile, streaming audio – the list goes on. For years these were broken into two types of inventory: traditional and digital. Digital encompassed all things mobile and desktop, while traditional covered physical billboards, radio, TV commercials, and print. With the rise of programmatic, the realms of digital and traditional have bled into one another. It’s your programmatic team’s job to figure out how to leverage traditional assets with their digital counterparts. This could mean repurposing audio spots meant for radio to Spotify or running video assets on the connected TV. Last month, Verizon media even added digital out-of-home (DOOH) inventory to its omnichannel DSP line-up, allowing advertisers to place ads on screens in airports, bars, and elevators.Each screen offers a different audience and a different reach. Your team must tailor its inventory to specific campaigns, picking and choosing which ad-spaces will best meet your client’s goals. But reaching a particular set of audiences is the first step. Managing frequency across display, OTT, OOH, and video is what allows programmatic to excel.3. Your ROI is MIAA good programmatic team delivers on campaign goals—a great one knows how to prove it. Whether the inventory is purchased through CPMs, CPE, or CTRs, your programmatic team must draw clear lines between the media spend and the end results. This goes beyond simple eyeball tracking. Your team must have the right attribution system in place to fully capture the impact of your digital spend. This, of course, is easier said than done. Attribution continues to evolve as offline data, like in-store visits, becomes easier to tie to online spend. Major players like Amobee enable advertisers to measure sales lift at retailers. This helps them understand how their media spend is affecting purchases at individual stores and markets. Multi-channel spend means multi-channel impact, and having the right attribution platforms in place can make the difference between a lackluster programmatic campaign and a core driver of impact.ConclusionIt is crucial to back up your programmatic campaigns with the right attribution platforms. In the world of performance advertising, you can’t afford not to.As programmatic approaches adulthood, your team needs to make the most of every opportunity. That means clearly defining each campaign’s objectives, using carefully chosen DSPs, allocating plenty of quality inventory, and using the right measuring tools and third-party verifiers to justify ad spend.Read more: New Research: How Brands Can Connect on OTT and CTV attributionDOOHDSPOTTprogrammaticROI Previous ArticleAmperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation PlatformNext ArticleParks Associates: Potential Broadband Cord-Cutters Watch More Than Six Hours of Mobile Video per Week 3 Reasons Your Programmatic Team Is Losing You Money Will BraithwaiteJuly 1, 2019, 8:30 pmJuly 1, 2019 last_img read more

How Sellersjson and OpenRTB Supply Chain Object Reinforces DSPsBuy Side Confidence in

first_imgWhat is Sellers.json and OpenRTB Supply Chain Object?IAB Tech Lab has come up with a new initiative to combat ad fraud in the digital supply chain. This new initiative comes as a package of two tools – Sellers.json and OpenRTB Supply Chain Object. The ads.txt initiative, which has seen rapid adoption in the last one year has helped to identify all direct sellers, a publisher has authorized to sell its inventory, however, it lacks transparency when multiple sellers – SSPs/Exchanges/Resellers are involved in selling the same ad impression. Sellers.json aims to fight fraud that might crop in due to this intricate chain of vendors involved in the sale of every impression. You can read in detail about these tools and how they work in our earlier blog here: https://chocolateplatform.com/faqs-sellers-json-and-openrtb-supplychain-object/Read More: We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to ThankWhy DSPs/Buy Side need it? These tools are designed to give programmatic buyers more certainty in the multiple vendors involved in the selling of the ad impression. Ads.txt is there to list all the direct vendors that a publisher has authorized to sell its inventory. However, as you may know, there are multiple intermediaries involved in the selling of each impression – exchanges, ad networks, resellers, etc. Ads.txt lacked tracking of this chain and many a time DSP/buy side did not know who the final seller is. This led to the entry of fraudulent players who benefited from the lack of transparency and ended up eating ad dollars. Sellers.json and OpenRTB Supply chain Objects are designed to add that extra layer of transparency and list all sellers, resellers involved in the selling of every impression, including the final seller in the chain.How does it benefit the DSPs/Buy side?Large scale adoption of ads.txt has helped combat ad fraud considerably. App-ads.txt adoption is picking up well too. All industry players have supported these initiatives which have immensely helped make the digital supply chain ecosystem more fair and transparent. With sellers.json and OpenRTB Supply Chain Object, buyers can further increase their confidence in programmatic vendors as now buy side gets concise and accurate information on every seller participating in the programmatic transactionKnow every reseller in the supply chain: With these two new tools, you get access to a list of all the intermediaries that are involved in selling the impression and not just the direct seller. Sellers.json is a public file that every SSP/Exchange is expected to host. Buyers can anytime study and validate the sellers.Track the final seller for every bid request: Supply Chain Object in every bid request ensures buyers see the complete trail of the bid right from the direct seller to any resellers involved in between to the final seller. Supply Chain is composed of nodes. The entire chain of nodes from beginning to end would represent all sellers who were paid for an individual bid request.Identify and eradicate fraudulent vendors: Buyers can now validate the sellers’ identity on ads.txt (authorized direct sellers), sellers.json (authorized intermediary sellers) and OpenRTB Supply Chain Object (bid request level tracking of the supply chain) and flag if any of the sellers are not listed in these filesWork with quality supply platforms: Buyers can take measures to work with supply platforms that have adopted these new tools. This will boost the adoption of high-quality digital supply chain standards and help the overall industry to stop losing money to ad fraud. How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising Sharad Kapoor4 days agoJuly 19, 2019 Read More: How Automating Metadata Management Can Transform Data GovernanceWho is responsible for implementing it?SSPs/Exchanges are primarily responsible for implementing Sellers.json and OpenRTB Supply Chain Object. For sellers.json, they are expected to host a JSON file on their domain, something like chocolateplatform.com/sellers.json which will list all the sellers, resellers a particular SSP/Exchange is working with. This file will have information on each seller – seller Id (unique for every seller), type of relationship (Direct, reseller), seller domain and more. Buyers can review and examine these files anytime and match with ads.txt data for publishers. For OpenRTB Supply Chain Object, all bid request will contain these object primarily composed of nodes. Each node will represent a specific entity that participates in the selling of the bid request. Each valid complete Supply Chain Object shall include – asi (URL of the seller), pid (publisher id), rid (RequestId) and some more node identifiers. You can see the complete specs here: https://iabtechlab.com/sellers-json/Here is how a sample sellers.json file contains:Use case 1: Working with direct publisherAd request flow: Publisher -> Chocolate Exchange -> DSP’sAds.txt: DirectChocolate exchange seller.json{“seller_id”: “10001”,“name”: “Pub1”,“domain”: “pub1.com”,“directness”: “DIRECT”}Use case 2: Working with indirect publisherAd request flow: Publisher -> Indirect publisher -> chocolate exchange -> DSP’sPayment flow: DSP’s -> chocolate exchange -> Indirect publisher -> PublisherAds.txt: ResellerChocolate exchange seller.json for use case 2,{“seller_id”: “10002”,“name”: “Pub2”,“domain”: “pub2.com”,“directness”: “Reseller”}Here is how a Supply Chain Object will look :Use case 1: Working with direct publisherAd request flow: Publisher -> Chocolate Exchange -> DSP’s“schain”: {“complete”: 1,“nodes”: [{“asi”:”chocolateplatform.com”,“pid”:”10001″“rid”:”BidRequest1″}]}Use case 2: Working with indirect publisherAd request flow: Publisher -> Indirect publisher -> chocolate exchange -> DSP’s“schain”: {“complete”: 1,“nodes”: [{“asi”:”pub2.com”,“pid”:”101″“rid”:”BidRequest1″},{“asi”:”chocolateplatform.com”,“pid”:”10002″“rid”:”BidRequest1″}]}Where can I read more about it?IAB has released a set of detailed documents. Here it is:Press Release: https://iabtechlab.com/press-releases/iab-tech-lab-announces-two-new-technologies-to-build-more-transparency-trust-in-the-programmatic-supply-chain/Seller.json Specs: https://iabtechlab.com/wp-content/uploads/2019/04/Sellers.json-Public-Comment-April-11-2019.pdfOpenRTB Supply Chain Object Specs: https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/supplychainobject.mdRead More: How Salesforce CRM Improves Your Sales Pipeline and About Salesforce DX VCScenter_img ad frauddigital supply chainIAB Tech LabOpenRTBprogrammatic advertisingSellers.json Previous ArticleTechBytes with Mark Summerson (Nexmo) and Ryan Gosling (Callsign)Next ArticleInternet Marketing Company, fishbat, Discusses 3 Ways Architecture Companies Can Remarket to Customerslast_img read more

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

first_imgGartner Identifies Five Cost Optimization Tactics for Marketing Leaders Business WireJuly 2, 2019, 10:35 pmJuly 2, 2019 Marketers Must Take an “Always-On” Approach to Cost OptimizationMarketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders.“Over the last few years, Gartner’s CMO Spend Survey has shown marketing budgets remain stubbornly flat — while CMO accountability continues to rise with a broader scope of activity than ever before,” said Ewan McIntyre, vice president analyst in the Gartner Marketing practice. “However, we’ve also found that marketing leaders lack the fiscal prowess to build a strong link between marketing budgets and the business results they deliver, creating significant cost optimization challenges for the function.”Marketing leaders often focus cost optimization efforts on short-term variable costs (e.g., media spend, talent, etc.). However, to truly serve the enterprise, cost optimization demands a mix of actions that touch every part of marketing operations.Marketing Technology News: Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot ManagementBelow are five cost optimization tactics to set up marketing leaders and their teams for success:Cover all aspects of marketing’s operations: Marketing leaders should ask seven questions of the core elements that make up marketing operations (i.e., people, processes, partners and technology) to uncover a range of initiatives that will deliver cost savings across the span of marketing’s accountability. These seven questions should focus on where you can “eliminate,” “simplify,” “utilize,” “standardize,” “centralize,” “automate” and “renegotiate” costs around each of these core elements.Identify efficiencies with your marketing agencies: Agency expenses are often an easy and tempting target for marketing leaders focused on cost optimization. However, marketing leaders should beware of damaging strategic relationships or impacting long-term performance in the name of short-term cost savings. Instead, CMOs must work to identify sustainable savings with agencies and drive operational excellence with a more balanced approach.Drive cost optimization across campaigns: Advertising spend is viewed as another “quick win” for many marketing leaders looking to cut costs. However, in order to maintain reach, engagement and conversions — all while optimizing costs — marketing leaders must take a structured approach. One that focuses on simple efficiency metrics to help build visibility and accountability, and ultimately sharpen media investments.Maximize technology ROI: Higher rates of marketing technology (martech) abandonment are reported among solutions that are complex, redundant, unfamiliar and don’t meet performance expectations. To avoid subpar experiences, middling performance and excessive costs, marketing leaders should take inventory of their martech portfolios and survey key users, investigate and consolidate redundant technologies, and pursue training and education across different types of martech users.Optimize marketing analytics costs: One critical marketing capability that requires both investment and oversight is analytics. Assessing marketing analytics technology overlap is critical to ensure that costs are optimized without derailing more strategic efforts. Marketing leaders must build in processes and evaluate the impact their organizational style has on analytics usage and costs.Marketing Technology News: SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings“In order to drive business performance while reigning in costs, marketing leaders must establish cost optimization programs that uphold marketing’s strategic objectives, account for constraints, and identify the courses of action that balance the complex and competing forces within marketing’s operational purview,” added Mr. McIntyre.Marketing Technology News: Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipient cost optimizationEwan McIntyreGartnerMarketing Technology NewsNews Previous ArticleZixi Announces Partnership With Gigcasters For Hydra LiveNext ArticleOracle Advances Safer, More Transparent Retail Supply Chainlast_img read more

Stranger Things Season 3 Early Reviews Fans Say Its the Best Season

first_img On the other hand, Emily Longeretta claimed, “Season 3 may be the best season yet.” The monsters of Hawinks are back to haunt the quaint town and its residents, and the early reviews of the highly anticipated and acclaimed Netflix series, Stranger Things season 3, are out. This time around, the story will follow the lot of four friends– Will (Noah Schnapp), Mike (Finn Wolfhard), Dustin (Gaten Matarazzo), Lucas (Caleb McLaughlin)– as they form an unlikely alliance with Eleven (Millie Bobby Brown) to save their unassuming townfolk from alien attacks. Debuting almost two years after season 2 (2017), the kids are grown up now and are finding it hard to reconcile their childhood relationships with their growing selves.While the new season hits Netflix on July 4, fans and critics on social media could not contain their excitement over Duffer Brothers’ latest offering on the nostalgia-filled 1983 setting. Watchers maintained that season 3 outdoes expectations and Billy’s, played by Dacre Montgomery, performance has been dubbed as spectacularly evil. Entertainment editor Lauren Cox described season 3 as extremely thrilling when she wrote, “FYI #StrangerThings S3 is going to make your heart feel all warm and fuzzy… and then it is going to TEAR YOUR HEART OUT OF YOUR CHEST AND FEED IT TO A DEMODOG. That’s my review, kbye.” FYI #StrangerThings S3 is going to make your heart feel all warm and fuzzy… and then it is going to TEAR YOUR HEART OUT OF YOUR CHEST AND FEED IT TO A DEMODOG. That’s my review, kbye. pic.twitter.com/DfWwPzJ8TE— Lauren Cox (@Iaurencox) June 30, 2019 Caleb McLaughlinDacre Montgomerydavid harbourDuffer Brothers First Published: July 1, 2019, 11:43 AM ISTcenter_img Woo the embargo is up on reviews so here it goes: #Strangerthings season 3 may be the best season yet. pic.twitter.com/PhxGgirQH7— Emily Longeretta (@emilylongeretta) June 30, 2019Check out some of the other reaction to Stranger Things season 3 here:#StrangerThings3 reaction! There are some bumps along the way, but overall it’s another solid season that ends very well. There are fun references and slight groaner ones, but the characters are still very likable and ground the series, which is a big part of its success.— Eric Goldman (@TheEricGoldman) July 1, 2019I think I can finally tell you that #StrangerThings is the show’s best season yet. It’s not perfect (more on that later) but there are moments that are so good, so funny, so deeply heartfelt that it will leave you breathless. It’s also spectacularly gross and I loved it.— Crystal Bell (@crystalbell) June 30, 2019i’ve watched #StrangerThings twice now and i think people who already hate it will find even more to hate but i truly believe the show transcends its inelegant ’80s pop culture flirtations with top-notch character work and archetypal subversion. billy fucking owns.— Randall Colburn (@randallcolburn) June 30, 2019I am pleased to report the new season of #StrangerThings is pretty darn wonderful, and a vast improvement over season 2. Here’s my @slashfilm review https://t.co/dLpQA6Ous7— Chris Evangelista (@cevangelista413) June 30, 2019As someone who doesn’t consider herself a hard-core #StrangerThings fan, I was completely charmed, grossed out, and thrilled by this new season. Two thumbs up. Fine summer blockbuster fun.Here is my official review. https://t.co/LRNu2Akf8M— Meghan O’Keefe (@megsokay) June 30, 2019Netflix’s Stranger Things Season 3 will premiere on July 4. Follow @News18Movies for more last_img read more

It was Edited in a Wrong Way Says Kabir Singh Director on

first_img director Sandeep Reddy VangaKAbir SinghKabir Singh controversyKubbra Sait First Published: July 10, 2019, 8:20 AM IST Days after facing a massive backlash over “justifying” violence in his recently released film Kabir Singh, director Sandeep Reddy Vanga has appeared to backtrack on his comments. Kabir Singh has been widely lambasted for “glorifying” toxic masculinity, but in an interview with Film Companion’s Anupama Chopra, Vanga had dismissed the criticism of his movie as “pseudo”.However, in his latest interaction with Deccan Chronicle, Vanga has claimed that his controversial interview to Film Companion, in which he said that in real love “if you don’t have the liberty of slapping each other then I don’t see anything there” was “edited in a very wrong way”. “I had to say what I had to say. And then they cut out portions of my comments. Now people don’t know what I said before and after those comments. The content was edited in a very wrong way so that a section of women got another chance to attack me. But I was trying to explain my protagonist’s mindset. Violence may be his way of expressing love. It’s not mine,” Vanga told Deccan Chronicle.He further claimed, “I never said one needs to slap. All I meant was, one needs to be fully honest in a committed relationship. And that honesty can take a violent form. And why is only Kabir slapping his girlfriend being talked about? What about the fact that she too slaps him back? It works both ways. How they express their love is their choice. Why are some people judging them? And judging me for the way the character’s behaviour? My point is, in a true relationship the emotions can get raw and violent.”Vanga’s comments had hit a nerve among the public, with many calling the director out for his “disgusting” definition of love. Actresses Kubbra Sait and Renuka Shahane also slammed the director for opining that the women who had said they were uncomfortable with the film had not experienced real love.Follow @News18Movies for morelast_img read more

Sushmita Sen Posts Family Selfie with Boyfriend Rohman Shawl See Here

first_img BoyfriendFamily SelfieInstagramRohman Shawl First Published: July 18, 2019, 1:20 PM IST She made her acting debut with the Hindi film Dastak in 1996. And later starred in films including Sirf Tum, Biwi No.1, Main Hoon Na and Maine Pyaar Kyun Kiya?Here are some more pictures from Sushmita’s Instagram account: Bollywood actress Sushmita Sen, who is currently vacationing in Armenia, has shared a “family selfie” along with her daughters Renee and Alisah and beau Roman Shawl.Sushmita shared the photograph on Instagram on Thursday. In the image, everyone can be seen colour coordinated in yellow. She captioned it: “Why so serious jaan meri Rohman Shawl. Brilliant group effort for this family selfie we fit. Love you guys.” Sushmita was crowned Miss India in 1994 and she later won the Miss Universe 1994 contest at the age of 18. last_img read more

Rajasthan Congress Executive Committee to Meet Endorse Resolution Urging Rahul to Stay

first_imgJaipur: The state executive of Rajasthan Pradesh Congress Committee will meet on Wednesday and would endorse the CWC resolution urging Rahul Gandhi to continue as party chief and steer the party out of its current state, a top party leader said.The meeting will be chaired by PCC chief and Deputy Chief Minister Sachin Pilot, he said. This will be the first meeting of the party after the Congress’s drubbing in the Lok Sabha elections. The Congress failed to win a single Lok Sabha seat in Rajasthan despite a winning the assembly elections there just months back.Chief Minister Ashok Gehlot, AICC general secretary in charge of Rajasthan Avinash Pande and other senior leaders of the party will attend the meeting which is scheduled at 2.30 pm.Rahul Gandhi offered to quit as party chief at the CWC meeting on May 25 that unanimously rejected his offer and authorised him to overhaul and restructure the party at all levels. He is reported to be insisting on his resignation and adamant on having a non-Gandhi installed as the party head.Rajasthan ministers Udai Lal Anjana and Ramesh Meena had demanded introspection and a detailed analysis of the defeat.Agriculture minister Lalchand Kataria on Sunday announced his “resignation” from the state cabinet.A purported press release, circulated on social media, said he was resigning over the poor performance by the party in the elections.But there has been no confirmation on this by the Chief Minister’s Office or the Raj Bhawan, and the minister has been unreachable.Ashok Gehlot faces accusation that he concentrated on his son Vaibhav Gehlot’s Jodhpur constituency, neglecting others. congresscongress working committeeRajasthan First Published: May 29, 2019, 9:50 AM ISTlast_img read more

Virendra Sehwags Wife Files Cheating Case Against Business Partners for Forgery

first_imgNew Delhi: Former Indian cricketer Virender Sehwag’s wife Aarti has accused her business partners of forging her signatures to avail a loan of Rs 4.5 crore, police said on Saturday.Aarti Sehwag, a partner in SMGK Agro, alleged that her partners in the firm took a loan of Rs 4.5 crore from M/s Lakhanpal Promoters and Builders Pvt. Ltd, by forging signatures and later defaulted on payments. In her complaint, Aarti has alleged that the two partners influenced the other company by using her husband’s name.”It was alleged in the complaint that the accused did everything without any consent and knowledge of the complainant. The accused also forged the complainant’s signatures and later defaulted on payment,” said a senior police officer.Both the accused had also issued two postdated cheques to the firm from which they took the loan.The firm then took the case to court following which the complainant came to know about the loan and later found out that her signatures have been forged, police said.”Following Aarti’s complaint, a case under relevant sections of Indian Penal Code (IPC) has been registered and investigation is underway,” the police officer said. Aarti SehwagSMGK Agrovirender sehwag First Published: July 13, 2019, 6:47 PM ISTlast_img read more

Exploitation Greed Govt Apathy From 1947 to 2019 the Bonechilling Chronicles of

first_img Bharatiya Janata PartyBJPcongressGoonda Act First Published: July 20, 2019, 11:42 PM IST It was in 1955 when the story of exploitation began — the subjugated mostly being poor and illiterate tribals. But instead of ending with time, the oppression only intensified as government officers either themselves became the usurper of land or else turned a blind eye towards the plight of innocent villagers.It’s the government and bureaucratic apathy over the decades that has now led to ‘blood bath’ in Umbha village of Sonbhadra. It would be wrong to call it a clash between the two sides of the villagers. It was an open, one-sided assault on poor tribals by goons, who got support from those on seats of power. It was this collusion of land mafia and people in power that led to murder of 10 villagers and left many injured.On Friday, on the floor of Vidhan Sabha when UP CM Yogi Adityanath tried to turn tables on his political opponents, specially holding Congress governments in the past of being responsible for writing the script of land dispute, that led to mass massacre, he was probably not aware of wrong doings committed during his own government.Two key developments related to this case actually happened over the past two yearsThe Facts1. It was in October 2017 that the disputed agricultural land, measuring around 630 bighas, was put into an agreement to be transferred in the name of local village pradhan. IAS Prabhat Mishra, his wife, daughter and son-in-law had executed this agreement. The move was opposed by villagers but it still needs to be answered why corrective measures weren’t taken by the administration.2. More than a year later, in February 2019, despite objections from the tribal farmers, who had been ploughing on this land for several generations, the land was officially registered in name of the village pradhan. An exercise called ‘dakhil-kharij’ was executed. It means the land was officially registered in the name of the village pradhan on revenue records.This despite the fact that rule says ‘dakhil-kharij’ takes place only if no objections are raised to the earlier executed land deal.3. Ironically, in the year before the land was officially registered in name of village pradhan, that is in 2018, the protesting villagers were even booked under the ‘Goonda Act’. Sources tell CNN News18 that in June 2018, five people from Gond tribe were booked under Goonda Act by Sonbhadra police. These were the men who were opposing the land deal between IAS and the village pradhan. The question is why was the case of farmers not heard.These details were not shared by the state government as the chief minister briefed Vidhan Sabha on Friday.So on the day when UP CM tried to take a strong position, declaring series of action against officers on the ground and constituting two high-level probe teams, the story that emerges is more about political-bureaucratic and police apathy through successive governments and not just under rule of any one particular party.Though it is now subject of probe as to how this land got registered in the name of ‘Adarsh Society’ almost 66 years ago, and what all transpired from there on, here’s a brief of the history of land in dispute:Before Independence and till 1955, this land belonged to a princely estate. Locals say their ancestors had cultivating rights from ‘Raja of Badhal’. As per understanding a local princely ruler had way back in pre-Independence era had gifted this land to ‘Raja of Badhal’. The Raja then in turn kept his men as farmers on this land. Most of them being tribals and locals. In early 1950s, when demands for land reforms and zamindari abolition gained pace, this huge piece of agricultural and forest land was transferred to a society called Adarsh Cooperative Society by the order of tehsildar of Robertsganj, dated December 17, 1955.When farmers and families at that point in time got to know of this transfer of title-ship, concerns were raised, but then they were convinced by this reasoning that ‘a society land can’t be sold off, and hence, their sowing and cultivation rights could not be compromised’.Things worked in this manner till 1989 when the land in question was transferred to individual holding from that of a society. It was registered in the name of then serving IAS officer, his wife and family members.Eyebrows were raised once again at this land deal, but nothing happened. Farmers claim that since early 90’s new owners of the land through the dominant people of the village, started extorting Rs 300-400 per bigha against their cultivation rights.This exploitation continued till 2017, when in post-demonetisation era the land-owner bureaucrat and his family suddenly decided to sell off this land to the same village pradhan, who was managing things for him on the ground.It was this decision which set the plot for the deadly day of July 16 this year when 10 villagers were massacred. Ironically, this period coincidences with the BJP rule in the state. last_img read more

Canons cheapest RF zoom yet has a 10x zoom and 5 stops

first_imgPrevious Editors’ Recommendations Next Canon Canon’s EOS R series launched without stabilization and with high-end lenses that didn’t quite match the entry level body specs — but that’s changing with the company’s latest lens launch. Announced on Monday, July 8, the Canon RF 24-240mm f/4-6.3 IS USM is the RF system’s first telephoto zoom, but also meets a first for all full-frame Canon lenses with Dynamic IS.Covering a 10x zoom range, the lens is the longest yet for the EOS R and EOS RP. Despite hitting that 240mm reach, the lens still covers a 24mm wide angle, allowing the lens to encompass both the widest and longest focal lengths yet in the young RF series.The zoom lens’ Dynamic IS image stabilization system is also a first among all Canon full-frame lenses, the company says. Going beyond earlier stabilization systems, the lens incorporates five stops of stabilization. While stabilization is always helpful for low light, the feature becomes increasingly important the longer the lens gets, which makes the spec a big perk for a 10x telephoto zoom lens.The lens is constructed from 21 elements in 15 groups. The lens can focus as close as 1.64 feet from the subject at the widest angle while offering a 0.26x magnification at full zoom.Canon says that, mounted on the EOS RP, the camera-lens combo is about as heavy as using a crop sensor camera and similar EF-S zoom lens. The lens alone weighs 26.4 ounces and the design also includes a customizable control ring.The fifth lens in the RF series designed for Canon’s full-frame mirrorless bodies, the RF-24-240mm f/4-5.6 IS USM also helps fill a big price gap for the series. While the EOS RP and EOS R are considered entry to mid-level camera bodies, a majority of the first RF lenses launched have more pro-level specs and prices, with two lenses priced over $2,000 and a third priced over $1,000. (The RF 35mm f/1.8 Macro IS STM is an exception at $500).While those lenses have faster apertures than the latest announcement, the price for the 24-240mm may be better matched for the same users eyeing the lower price of the EOS RP. And supporting that theory, Canon will offer the new 24-240mm lens paired with the EOS RP body as a $2,200 kit. The lens will also be sold individually, listing at about $900. The lens is slated for a September ship date.center_img 1 of 2 Canon Oppo Reno 10x Zoom vs. Huawei P30 Pro camera shootout: Zooming in on the action A Leica cheaper than the competition, the V-Lux 5 is a versatile zoom Oppo Reno 10x Zoom hands-on review In the zoom-versus-speed debate, Panasonic’s 10-25mm f/1.7 gives you both Zoom, prime, wide, or telephoto? Here’s how to pick your next camera lenslast_img read more

BLU S1 is the makers first phone to support Sprint and Boost

first_imgBLU has announced the launch of its first smartphone for the Sprint network, making it suitable for use on both Sprint and prepaid carriers that use the network like Boost Mobile. As with BLU’s other phones, the S1 is sold unlocked at a rate lower than what you’d pay for most competing phones from a recognizable brand. The phone is currently being offered at a discount. Thus far, BLU has specialized in selling unlocked phones that work with the AT&T and T-Mobile networks, leaving those on other carriers out of the mix. That changes with the arrival of this phone, meaning only Verizon is excluded from BLU’s supported networks list. As far as features go, the handset falls in about the midrange in BLU’s catalog.The BLU S1 features a 5.2-inch HD display with a modest 720p resolution, as well as 16GB of storage and 2GB of RAM. That makes the handset not terribly attractive, but decent enough for casual use. Under the hood lies a MediaTek 6750 1.5GHz octa-core processor, while around back there’s a 13-megapixel camera with flash and on the front there’s a 5-megapixel camera.The phone features a 2800mAh battery that is able to power the device through a full day, at least according to BLU, and there’s also a fingerprint sensor in the same style you’d find on the Galaxy S6. The handset is loaded with Android Nougat and is being sold in gold, grey, and black color options.The BLU S1 is priced at $179.99 USD, but the company is currently selling it with a $50 discount, making it $129.99 USD on Amazon. However, the on-sale devices are limited to two per customer with the promo ending on November 1.last_img read more

HTC U11 life looks great but the price looks even better

first_imgHTC has a new smartphone, but if you were holding out hope for the U11+ flagship, reset your expectations. Instead, the big news today is the HTC U11 life, a trimmed-down version of the U11 that the phone-maker is hoping will give it some action amid the midrange. Taking the best of the full-sized phone, and shrinking it down to something more accessible, the U11 life will be offered as a T-Mobile USA exclusive in the US. Of course, HTC is no stranger to making slimmed-down versions of its phones. The U11 life follows in the metaphorical footsteps of the A9 and One mini, though hopes to make more than a splash than each of those devices. Success, Nigel Newby-house, VP of Product Planning at HTC, says, comes down to three factors: pricing, design, and specifications. “On some of those early attempts to that mid-tier space,” he conceded to me, “there’s been one of those things which haven’t hit the mark.” The U11 life is HTC’s best attempt to score in all three categories. On the design front, it’s clear where the relationship lies. The 149.09 x 72.9 x 8.1 mm, 142 gram body has the same aesthetic as the slightly larger U11, though where that phone is aluminum the U11 life is acrylic. HTC has picked the same Sapphire Blue as is available on the U11 as the launch color for the U11 life: it’s apparently the company’s most popular finish.HTC puts the color coating on the second surface, underneath the top layer of acrylic. That makes it more scratch-resistant, as well as giving some interesting reflections as you move the phone in the light. There’s IP67 waterproofing too, while the squeeze-to-launch Edge Sense shortcut system (which Google borrowed for the Pixel 2) is carried over, and still works even if you’re wearing gloves. center_img On the front, there’s a 5.2-inch Full HD Super LCD screen, covered in Gorilla Glass. Inside, Qualcomm’s Snapdragon 630 octacore is found, along with 3GB of RAM and 32GB of storage. That’s in the US at least; in Europe, there’ll be 4GB of RAM and 64GB of storage, and it’ll run Android One. Either way, you get a microSD slot, USB-C, WiFi a/b/g/n/ac, Bluetooth 5.0, and NFC. The battery is a surprisingly conservative 2,600 mAh, though Newby-house insists that, thanks to the Snapdragon 630 and other power management, the U11 life should last as long in typical use as the U11 does. There’s 5V, 2A charging, with a 10W charger in the box, though it’s not quite as fast as Qualcomm’s Quick Charge 3.0. As for the camera, there are 16-megapixel sensors front and rear. On the back, it’s paired with phase-detection autofocus (PDAF) and an f/2.0 aperture lens, and supports 4K video recording and HDR Boost stills. The front, meanwhile, gets fixed focus and 1080p recording. On the audio side, there’s HTC’s USonic active noise-cancelling USB-C headphones in the box, and the U11 life will do high-res audio recording.HTC will launch the U11 life with Android 7.1 and its own HTC Sense interface; an Android Oreo update is expected within thirty days of release. Along with Edge Sense there’ll be the Sense Companion, offering contextually-relevant suggestions, and both the Google Assistant and Amazon’s Alexa. Since the Snapdragon 630 doesn’t support dual wake-words, mind, you’ll have to trigger Alexa manually since the phone will only be listening out for “Ok Google”; you could, however, map Alexa to Edge Sense. NOW READ: HTC U11 ReviewSo that’s the specs and the design, but what about the third factor: price? HTC will be selling its own version of the U11 life, unlocked and SIM-free, through its online store from today. It’ll support T-Mobile USA and AT&T, and be priced at $349. T-Mobile, meanwhile, will be announcing its own pricing shortly, but it’s expected to be “even more aggressive” than HTC’s, Newby-house tells me.Whatever it ends up being exactly, it makes the U11 life a very competitive phone. Pricing outside of the US will be too: £349 in the UK, and 379 euro in Europe. “In a consumers mind, 100 dollars, 200 dollars doesn’t make much difference,” Newby-house says, “they think ‘I might as well just spend the extra and get the flagship’.” This time around, HTC is doing everything it can to make sure that decision isn’t quite as easy.Update: T-Mobile has confirmed its pricing this morning. The U11 life will be available for $300, or on a $12/mo payment plan for 24 months, after $12 down.last_img read more