Tips for Optimizing Email Marketing

first_img1) Do an a/b split on your email blast and send half in the morning, half in the afternoon and see if one responds better than the other. Do this several times to see if you can determine a pattern.2) Test html and text versions of the same email. Text may but ugly, but ugliness did not stop Frankenstein’s monster from getting a bride!3) If the first email does not succeed, send it again. Very often response is better on the resend (and resend of the resend) than on the original deployment.4) Make sure your html does not have too many images because this can cause spam filters to go into hyper drive.5) I know spam filters supposedly hate the word “free,” but test it, you may be surprised. “Free” does work in some cases.It is a good idea to send out a re-qualification effort on controlled books over a three-week period. The first is deployed on Tuesday, the follow up nine days later on Thursday and a final follow up six days later on the Wednesday. Very often, the response on Wednesday is higher than the previous Thursday’s response. Why? I don’t have a clue, but that is what makes being the rule-maker fun! Despite best intentions, it seems as though response to email efforts is still difficult to predict. Quite why this is, I am not sure, but the “usual” rules of marketing just don’t apply to an email effort, be it for new subscriptions, renewals, re-qualifications or other products.Even the rules that have been established do not apply all the time. I am constantly told not to send an email out on Friday, yet many of the email blasts I send on a Friday get good results. The problem is, what works this Friday may not work next Friday, but there is no obvious reason why. I am told the best time to send an email is at 6:00 am, so the email is in the recipient’s inbox when they start to look through their email. I tried this. It failed the first time, worked the second time, and the third time most of the messages seemed to get delayed since many of the responses came back the following afternoon.Until the rules are standardized and predictable, you need to be the rule maker. Try a few simple tests to see what works and, just as importantly, doesn’t work for you.last_img read more

VIDEO Watch WCTVs Coverage Of Fun On The Fourth Celebration

first_imgWILMINGTON, MA — Wilmington Community Television broadcasted live from the Opening Night of last week’s Fun on the Fourth festivities.Anchors Mike Burns and Lisa Kapala, along with WCTV intern Hayden Kane, conducted more than a dozen interviews, including Fourth of July Committee Chair Scott Garrant; Rotary Club President Rob Peterson; School Committee Chair & Vice Chair Jennifer Bryson and Steve Bjork; WCTV Executive Director Shaun Neville; Fourth of July Committee Director Emeritus Tom Pazyra; Forth of July Committee Director and 5K coordinator Patrick Giroux; Jim “Uncle Sam” Buckley; Wilmington Farmers Market’s Amanda Munsie, and more.Cameras also caught the first racers crossing the finish line of the Firecracker 5K. Lisa Kapala interviewed the winners — Dan Vassallo and Dana Calumby.Watch the coverage, courtesy of Wilmington Community Television, below:—Video Playerhttps://s3.us-west-2.amazonaws.com/wilmington.castus-vod/vod/video/9749994f-49a5-417a-acd1-8cae7928378d/video.original.mp400:0000:0051:41Use Up/Down Arrow keys to increase or decrease volume.—Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com. Share this:TwitterFacebookLike this:Like Loading… RelatedVIDEO: Watch WCTV’s Coverage Of Thursday Night’s Fun On The Fourth CelebrationIn “Videos”VIDEO: Watch 2019 Wilmington Good Guy Award CeremonyIn “Videos”News & Notes From WCTV: WCTV Executive Director Shaun Neville Answers YOUR QuestionsIn “Community”last_img read more

What is milkshaking Heres all you need to know about UKs latest

first_imgTwitter/@veganpoIiceMilkshaking is the latest trend to take over Europe, especially the United Kingdom, with people throwing diary-based products on far-right politicians and those who propagate hate speech. Brexit leader Nigel Farage was the most recent victim of milkshaking. Recently, he was campaigning in Newcastle when he was hit with a banana and salted caramel shake by a 32-year-old man, reports Washington Post. Other victims of milkshaking were former English Defence League leader Tommy Robinson and UKIP election candidate Carl Benjamin.”Complete failure” haha #Milkshake.pic.twitter.com/op92tmUNKb— Limmy (@DaftLimmy) May 20, 2019Carl Benjamin was heavily criticised for his tweet that “he wouldn’t even rape” Jess Philips, a Labour lawmaker. Benjamin has been milkshaked four times this past month while Robinson was milkshaked twice in two days in May.This incident prompted the hashtag #Milkshake to trend on social media in the UK and the second trending hashtag was the name of the person who threw the milkshake, Paul Crowther. Apparently, he did not regret what he did and was heard saying, “I was quite looking forward to it, but I think it went on a better purpose.”He was in handcuffs when he said this. Crowther added, “It’s a right of protest against people like him. The bile and the racism he spouts out in this country is far more damaging than a bit of milkshake to his front.”One of the reasons why Farage got milkshaked was his tweet which read, “Sadly some remainers have become radicalised, to the extent that normal campaigning is becoming impossible. For a civilised democracy to work you need the losers’ consent, politicians not accepting the referendum result have led us to this.”The report states that milkshakes are used to throw at politicians since people carrying milkshakes are not suspected and can blend in quite easily.last_img read more

Rebuild noncommunal society with Nazruls ideology President

first_imgPresident Abdul Hamid is addressing the inaugural ceremony of the three-day national level programme at Trishal marking the 119th birth anniversary of national poet Kazi Nazrul Islam on Friday. Photo: PIDPresident M Abdul Hamid on Friday said the new generation will contribute to rebuild an exploitation-free and non-communal society being imbued with the patriotism and ideology of national poet Kazi Nazrul Islam.”Nazrul was not merely a national poet of Bengal, he was a poet of reawakening and equality . . . He was strongly vocal against exploitation, deprivation, repression, superstition and subjection,” the president said while inaugurating the three-day national level programme at Trishal marking the 119th birth anniversary of Nazrul.The president expressed hope that the new generation would get inspiration to be enlightened themselves from the quenchless flame lit by poet Nazrul for changing the society and contribute to rebuild a “Sonar Bangla”Paying rich tribute to the memories of the national poet, president Hamid said Nazrul was born at Churulia village in West Bengal, but he spent most important time of his life at Darirampur village of Trishal since 1914.As poet of equality, the president said, Nazrul played immense role in reawakening Bengalis, raising voice for Independence, speaking against fanaticism and communalism through his talents, rich and valuable literary works, lectures, philosophy of his life and spreading human values. Nazrul visited different areas of east, north and south parts of Bangladesh several times and exchanged views with people of the then backward remote areas and created awareness of equity and patriotism.”His literary works also inspired our Bengali people against the exploitation and deprivation of the then Pakistani ruler. Nazrul’s patriotic and enthusiastic songs, poems helped gear up our movement during the Liberation War,” Abdul Hamid, a war veteran, observed.Calling Nazrul a poet of inspiration for the Bengali nation, the president said Father of the Nation Bangabandhu Sheikh Mujibur Rahman brought the poet along with his family members to the soil of Bangladesh showing due respect to him in 1972.Information minister Hasanul Haq Inu, additional secretary of the ministry M Mosiur Rahman and deputy commissioner of Mymensingh district Suvash Chandra Biswas, also spoke.Simeen Hussain (Rimi), MP, chairman of the parliamentary standing committee on the cultural affairs ministry, presided over the programme, followed by a cultural function.last_img read more

I am not worthy of Nobel Peace Prize Imran

first_imgPakistani prime minister Imran Khan attends talks at the Great Hall of the People in Beijing, 2 November 2018. Photo: ReutersPakistan prime minister Imran Khan, addressing calls by his countrymen on social media and in his government to award him a Nobel Peace Prize for “de-escalating” tensions with India, on Monday said that he is not worthy of the honour.”I am not worthy of the Nobel Peace Prize. The person worthy of this would be the one who solves the Kashmir dispute according to the wishes of the Kashmiri people and paves the way for peace and human development in the subcontinent,” he tweeted.Supporters and officials of Khan’s administration started lobbying for a Nobel Peace Prize for him following his announcement to release Indian Air Force (IAF) officer wing commander Abhinandan who was captured by Pakistan on 27 February after his MiG-21 crashed inside Pakistani territory. He was released on 1 March.Soon after the Indian pilot was handed over to the Indian authorities, the hashtag “#NobelPeacePrizeForImranKhan” started trending in Pakistan on Twitter. Until Sunday, over 300,000 people had signed online petitions seeking the Nobel for Khan.A resolution was also submitted in the country’s National Assembly Secretariat last week for the same. The motion stated that Khan played a “sagacious role in reducing tension between Pakistan and India which was created due to warmongering attitude of the Indian leadership”.Meanwhile, the Pakistan Peoples Party, which had earlier questioned the timing of the release of the Indian pilot, expressed its sorrow over the ongoing campaign for the award.last_img read more

Blown Bubble Method Disperses Nanostructures Over Large Areas

first_img Explore further This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Researchers from Harvard University and the University of Hawaii at Manoa recently announced a new method for organizing nanowires and carbon nanotubes across large areas: blowing bubbles. Bubble blowing, or blown-film extrusion, is a well developed technique used in industry, such as in plastic-film manufacturing, where polymers are melted and inflated into balloons that can be collapsed and cut. However, this is the first time that this approach has been used in nanoscience research. The scientists suspended each type of nanostructure in a polymer-based liquid and created large bubbles using a circular die and controlled pressure. The very thin wall of each bubble (a few hundred nanometers thick) contains an even, well organized and aligned distribution of nanostructures. When an expanding bubble is placed against a surface, the bubble wall is transferred to it. This allows a thin film with a controllable nanostructure density and pattern to be deposited onto relatively large wafers, plastic sheets, and curved surfaces.“This ability is necessary for many proposed optical and electronic applications for nanowires and nanotubes but, so far, other methods cannot be extended to the large-scale assembly of nanowires and nanotubes on both flexible and rigid substrates,” said Harvard scientist Charles Lieber, the paper’s corresponding author, to PhysOrg.com.Lieber and his colleagues worked with two types of nanowires – silicon and cadmium sulfide – and both single- and multi-walled carbon nanotubes. In each case, they were able to produce bubbles with diameters greater than 25 centimeters (cm) and heights greater than 50 cm. The films were transferred to various surfaces: a silicon wafer 20 cm in diameter, a flexible plastic sheet with dimensions of 22.5 cm x 30 cm, and a half cylinder 2.5 cm in diameter and 6 cm long.The researchers say that by using larger dies and learning how to gain greater control of the expansion process they could potentially create bubbles up to a few meters in dimension as is achieved in today’s plastic-film industry. This means that films larger than one meter across could be produced and transferred, opening up the potential of new large-area electronics applications using nanowires and nanotubes.Lieber and his colleagues illustrated this potential by using a silicon-nanowire blown-bubble film to create a large array of nanowire-based transistors on 7.5-cm-diameter plastic sheets. The transistors’ properties and performance compare to, and often exceed, those created using other assembly methods. By using higher performance nanowires, the scientists expect that significant improvements are possible.“Our method has the added advantage of being a more straightforward and efficient approach than other techniques in terms of making functional nanodevices over large areas,” said Lieber.The scientists do concede that the nanowire density and wire-to-wire distance of the silicon-nanowire film currently achieved are “modest,” but can be further increased by preparing a higher concentration polymer suspension of nanostructures. However, they say, those values are still useful for some applications, such as biological sensor arrays and display screens.This research is discussed in the May 27 online edition of Nature Nanotechnology.Citation: Guihua Yu, Anyuan Cao and Charles M. Lieber, Nature Nanotechnology, 2007, 2, 372-377.Copyright 2007 PhysOrg.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in whole or part without the express written permission of PhysOrg.com. Citation: ‘Blown Bubble’ Method Disperses Nanostructures Over Large Areas (2007, June 22) retrieved 18 August 2019 from https://phys.org/news/2007-06-blown-method-disperses-nanostructures-large.html New technology gives insight into how nanomaterials form and grow A blown-bubble film (bubble diameter is 35 cm, height is 50 cm) that has coated the surface of two silicon wafers. Credit: Charles Lieber, et al.last_img read more

Toshiba supersized glassesfree 3D TV steals IFA show

first_img More information: Press release (PhysOrg.com) — Toshiba earlier this week showed off its new no-glasses 55-inch 3-D TV. The company says it is the world’s first large screen 3-D TV that does not require any glasses. According to Toshiba, the new 55ZL2 is its most advanced television to date with the latest imaging technology. Toshiba chose the IFA 2011 event in Berlin, a high-profile trade show for consumer electronics and gadgets, as the venue to preview this supersized flat-screen television. With promotional showmanship, glasses were handed out at the press briefing with the words “bye bye” printed across the lenses. Toshiba unveils glasses-free 3-D TV This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. © 2011 PhysOrg.comcenter_img Citation: Toshiba supersized, glasses-free, 3-D TV steals IFA show (2011, September 4) retrieved 18 August 2019 from https://phys.org/news/2011-09-toshiba-supersized-glasses-free-d-tv.html Explore further Toshiba uses an imaging technique based on the stereoscopic principle of simultaneously delivering a picture for the left eye, and another picture with a small offset (parallax), for the right eye to achieve a 3-D viewing experience. A range of lenticular lenslets guides the images. A Quad Full HD display offering up to 3840 x 2160 pixel resolution enables an effective 3-D effect for up to nine viewers, where images are being presented to different positions throughout a room.Showcasing the TV’s features, Toshiba made special note of the new set’s face-tracking technology. This means that a camera below the screen can scan to see how many faces are in the room, with nine the limit. Faces are tracked so that the machine can adjust the images. The aim of face-tracking is to provide a 3-D experience no matter where the viewer is in the room. There are nine different optimal angles for good picture quality in the Toshiba set. The user pushes a button on the remote control, which activates the camera.The viewer can upscale 2-D content to 3-D. As part of the conversion, the Toshiba TV offers depth control to adjust the depth to the user’s liking. The TV will be available in Germany in December. The unit costs €7,999 euros, or about $11,400.The debut is viewed with interest by market watchers who note that the no-glasses 3-D advancement comes at a time of sagging television sales and heightened competition among TV manufacturers. Bells and whistles enhancing the viewing experience are ways in which the vendors can differentiate and improve sales. With this week’s debut, Toshiba has a lead over rival manufacturers still struggling to make 3-D television sales show better growth. Glasses-free viewing may change the tide of disappointing sales figures.last_img read more

Left Front responsible for transport dept losses says Suvendu Adhikari

first_imgKolkata: State Transport minister Suvendu Adhikari on Friday held the erstwhile Left Front government responsible for huge losses incurred by the transport Corporations and reiterated that his department has taken several corrective measures for the losses developing ‘Corporations’ under the aegis of his department.”The wrong policy of the erstwhile Left Front government has contributed to the ‘Corporations’ incurring huge losses. Before 2010-11, the ratio of a bus to its employees was 1:11, higher than the national average which is 1:5.17 . I have standardised this to 1:4.48. Our thrust is to ensure the best of transport facilities for the common people and to make the Corporations free from running it with subsidy. We have ushered in professionalism in the functioning of the Corporations,” Adhikari said in response to a query from Congress MLA Asit Mitra at the state Assembly. Adhikari said that the Left government had left a debt of Rs 132 crore on the Transport department in 2011. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataHe maintained that his department has adopted a clear policy in introducing buses only in those routes that are economically viable. “We run buses only in those routes where we get at least 50 percent return of the cost incurred in operating the buses. We do not take any bank loan for functioning of the Corporations,” Adhikari said. The state Transport department now runs 3,592 buses across the state and has 14514 employees involved for running the show. He added that the government has already introduced 20 electric buses and will roll out another 60 by the end of July. Altogether, 55 charging stations have been set up. Asserting the measures taken for leakage of revenue, the minister said that electronic ticketing system has been introduced in state run buses. ” The buses in North Bengal will also be equipped with this system by September,” Adhikari said.last_img read more