Not as good as you’d like to be at League? Enter RiftAnalyst. The low cost platform was built by Fluendo; this is a company which has built video analysis tools for traditional sports and worked with the likes of Blackburn Rovers and the Spanish national handball team. Maye Mac-Swiney, FluendoMaye Mac-Swiney is the Global Marketing Director at Fluendo. We asked her about the process, the aim of platform and who it’s targeted at. Esports Insider: How long has this tool been in the development stages and what was the process, who worked on it?Rift Analyst: It started as an internal brainstorming session on what product to develop next. Our employees suggested we went into the esports industry given its growth potential and given the fact that there were no video analysis tools in the market for League.“We’re working with Spanish teams like KIYF Esports Club and we’re closing agreements with other Challenger Series teams”The project started in April 2016 with a phase of research and after doing the numbers, we started development. We are multimedia experts, not LoL experts, and that’s why we approached the LVP as well as professional coaches and players to help us develop the functionalities that they thought were important.Esports Insider: Is it more geared towards amateur players and teams or do you think it’s sufficient enough to improve the pros’ games too?Rift Analyst: RiftAnalyst can help both amateurs and professionals. The features contained in our software can be used in many different ways: from analysing individual or team performances, inserting annotations or drawings to highlight actions in the match, easily creating playlists of the best or worst plays on the match, and so on.“The people that are using it sum it up as a tool that enables them to save a bunch of time and focus on the analysis aspect instead of going through hours of footage”Whether the user is an amateur or pro player, a coach, an analyst or a content creator, RiftAnalyst’s features can be extremely beneficial. Esports Insider: Will you be partnering with any teams or players to promote the product?Rift Analyst: Yes, now that we’ve officially launched we’re working towards that. At the moment we’re working with Spanish teams like KIYF Esports Club and we’re closing agreements with other Challenger Series teams.Esports Insider: Fluendo has some history when it comes to working with big sporting organisations such as Blackburn Rovers and the Spanish handball team. Will you be focusing on League for now, or are there plans to diversify into products in other major esports titles?Rift Analyst: At the moment, we’re focusing on LoL, but yes, it’s within our plans to develop solutions for other esports titles.Esports Insider: There’s a free version which means you’ll doubtless get a decent amount of first time players try it out. What has their feedback been like? Moreover, how did you come up with the 3.99 price point for the premium version?Rift Analyst: Their feedback has been great so far. The people that are using it sum it up as a tool that enables them to save a bunch of time and focus on the analysis aspect instead of going through hours of footage to identify the actions that are important to their strategy. Professional teams are really keen about this tool that, in the end, makes their jobs easier.“RiftAnalyst can help both amateurs and professionals”The price point was a combination of customer feedback and knowing the consumption habits of our demographic. We knew the price needed to be very affordable and users have reacted very positively so far!