If we stay home today, we can travel tomorrow. In a message of solidarity and hope #TravelTomorrow, the World Tourism Organization (UNWTO) calls for the shared responsibility of travelers and the tourism sector around the world to address the COVID-19 coronavirus pandemic. Discovering different cultures, practicing solidarity and respect, caring for the environment, continuing learning, fostering decent work, development and sustainability, creating new opportunities for all, are the core values of tourism advocated by the World Tourism Organization, and these are the main pillars of the #TravelTomorrow campaign. . “Historically, tourism has proven to be a key driver of international recovery. We must start preparing now to build the foundations for the future resilience of tourism. ”said UNWTO Secretary-General Zurab Pololikashvili. STAY HOME TODAY, #TRAVELTOMORROW The Global Tourism Crisis Committee, chaired by the UNWTO, also supported this initiative as part of the recommendations it developed to address the crisis. Among the Committee’s recommendations is the need for financial and political support for recovery measures targeted at the tourism sector, in coordination with international development organizations, to mitigate the impact of COVID-19 on employment, protect the most vulnerable segments of society and accelerate recovery. A digital platform has been created for resources that provide the opportunity for each individual, business or institutional user to join this initiative, offering elements such as images for social media profiles, electronic signatures, as well as relevant audio-visual content on tourism and COVID-19. This online campaign, according to the UNWTO, has had a major impact on social media and encompasses a growing number of countries, destinations and companies associated with tourism, cities, media and individuals from around the world. Countries like Germany, Morocco, Mongolia, Oman and Uruguay, as well as cities like Bogota or Vienna, have already approved the hashtag #TravelTomorrow, thus amplifying the voice of tourism united in the face of this unprecedented global challenge.
Listen back to the highlights of Tuesday’s Alan Brazil Sports Breakfast. Alan Brazil was joined by Brian Moore, along with guests including Stuart Pearce, Mark Bosnich, Patrick Kluivert, Tony Fernandes, Piers Morgan and Ray Wilkins.